Novità sul web

Brand Reputation

Qualche articolo fa vi avevamo promesso un approfondimento sulla web reputation aziendale, e bene eccoci di nuovo a qui ad affrontare questo tema..

Ma facciamo prima un breve riepilogo:

In una società perennemente interconnessa come quella in cui viviamo è fondamentale stare sempre sul pezzo, e dove poterlo fare al meglio?

Ma ovviamente all’interno di quel contenitore selvaggio di informazioni dove è possibile reperire tutte le novità a cui si vuole accedere e che si chiama World Wide Web.

La brand reputation rappresenta proprio l’insieme di tutte quelle informazioni che girano costantemente in Internet circa un dato marchio o azienda e che misura il grado di apprezzamento da parte del pubblico. Quello che viene detto su un’attività commerciale online ha una cassa di risonanza immensa se si pensa al numero potenzialmente infinito di persone in grado di accedere al determinato commento. Non a caso, le scelte delle persone sono sempre più guidate dalla reputazione online e dai consigli che possono arrivare da un proprio simile, fosse anche, come quasi sempre è, un totale sconosciuto.

Che si voglia provare un ristorante nuovo, comprare delle scarpe o prenotare un albergo è diventato un’irrinunciabile routine quella di consultare le app alla ricerca di commenti, perché mai come ora il passa parola è la chiave di volta del marketing, sopratutto digital: se un consiglio sopraggiunge da un proprio simile acquisisce un valore inestimabile piuttosto che provenire dall’alto.

Davanti a questa prospettiva come si deve comportare un’azienda?

Prima di svolgere qualsivoglia attività è fondamentale innanzitutto interrogarsi sugli obiettivi che l’azienda vuole raggiungere e applicare così la debita strategia.

La prima attività da mettere in atto è l’ascolto attivo del web, al fine di individuare post, news o video riguardante l’azienda e potenzialmente pericolosi per la reputazione. Il “Web Listening” è quel processo di ascolto attivo che non si acquieta mai, è un’attività continua e ciclica perché il web non vai mai a dormire.

Il Web Listening deve avvenire all’interno di specifiche fonti selezionate, luoghi digitali come social network, forum o blogs, ovvero tutti quei terreni fertili alla nascita di conversazioni sul brand.

Dopo una corretta selezione delle fonti in cui poter rintracciare le informazioni a cui si vuole giungere si deve procedere alla raccolta quotidiana delle news che però è intimamente connessa al tool di Web Reputation selezionato. Per ricavare i risultati generati dal matching tra tutte queste informazioni si deve procedere con un’operazione di analisi dei dati che risulterà diversa a seconda di quale sia l’oggetto in analisi.

Per avere un quadro della situazione che risulti quanto più chiaro possibile, è necessario realizzare un report intuitivo e che faccia prendere coscienza delle reali condizioni dell’azienda dando adeguata importanza alla motivazione iniziale dell’analisi e che risulti di facile interpretazione all’utente finale.

Le attività online debbono servire ad acquisire maggiore consapevolezza del proprio brand,  fare propri i feedback sui prodotti, migliorare l’esperienza del servizio al cliente e in definitiva aumentare il suo livello di soddisfazione.

Il Marketing nel 2015 non può prescindere dal Web e per questo occorre non soltanto presenziare nel mondo digitale, ma anche curare costantemente la propria immagine per evitare di sottovalutare qualcosa che potrebbe tramutarsi in un pesante boomerang.

Tagged:

Comments 246

Author Details

  1. Pingback: Linkedin count

  2. Pingback: คาสิโนออนไลน์ LSM99

  3. Pingback: legale steroide

  4. Pingback: Cheap Ray Ban Sunglasses

  5. Pingback: free cam girls bbw

  6. Pingback: passive income

  7. Pingback: Locksmith Saugerties

  8. Pingback: บาคาร่า

  9. Pingback: 다시보기 사이트 순위

  10. Pingback: albino mushroom strain

  11. Pingback: buy cc

  12. Pingback: how to get weed in budapest

  13. Pingback: mejaqq

  14. Pingback: Oyster Mushroom

  15. Pingback: ปั้มไลค์

  16. Pingback: Real Time Pain Relief

  17. Pingback: yehyehคาสิโน

  18. Pingback: qiuqiu99 slot

  19. Pingback: press release distribution press release distribution

  20. Pingback: 토렌트

  21. Pingback: visit website

  22. Pingback: แทงบอลออนไลน์ ขั้นต่ำ 1 บาท

  23. Pingback: slot gacor hari ini

  24. Pingback: วิธีการดูผลหวย ธ.ก.ส. ดูอย่างไรกันบ้าง?

  25. Pingback: whatismyip

  26. Pingback: ทำความรู้จัก ADVANTPLAY

  27. Pingback: กล้องวงจรปิดเชียงใหม่

  28. Pingback: https://fahrunternehmen.de

  29. Pingback: คาสิโนออนไลน์ lsm99

  30. Pingback: lsm99live.com

  31. Pingback: เกมสล็อต

  32. click here for more info

    I blog quite often and I genuinely appreciate your information. This great article has
    really peaked my interest. I am going to bookmark your site and keep
    checking for new information about once per week.
    I opted in for your RSS feed too.

  33. click for source

    This information is priceless. When can I find out more?

  34. Pingback: 웹툰 사이트

  35. Pingback: ทดลองเล่นสล็อต pg

  36. Pingback: เด็กหลอดแก้ว

  37. click through the following web site

    This article is truly a pleasant one it helps
    new the web viewers, who are wishing for blogging.

  38. click for more

    Amazing! Its in fact amazing post, I have got much clear idea
    on the topic of from this article.

  39. click the following post

    It’s nearly impossible to find well-informed people in this
    particular subject, however, you sound like you know
    what you’re talking about! Thanks

  40. Click On this website

    Howdy would you mind stating which blog platform you’re working with?
    I’m going to start my own blog in the near future but I’m having a tough time
    making a decision between BlogEngine/Wordpress/B2evolution and Drupal.

    The reason I ask is because your design seems different then most
    blogs and I’m looking for something unique.
    P.S Apologies for getting off-topic but I had to ask!

  41. click for more

    Fantastic goods from you, man. I’ve understand your stuff previous to and you’re just extremely great.
    I actually like what you have acquired here, really like what you
    are stating and the way in which you say it. You make it entertaining and you still take care of to keep it sensible.
    I can’t wait to read far more from you. This is really a terrific site.

  42. click this

    It’s enormous that you are getting ideas from this piece of writing as well as
    from our dialogue made here.

  43. click homepage

    Hi there, I log on to your blog regularly. Your story-telling style is awesome,
    keep up the good work!

  44. click through the next web page

    Please let me know if you’re looking for a writer for your site.
    You have some really great posts and I believe I would
    be a good asset. If you ever want to take some of the load off, I’d really like to write some content for your blog
    in exchange for a link back to mine. Please shoot me an e-mail if interested.
    Many thanks!

  45. Pingback: Bk8

  46. Pingback: spin238

  47. Pingback: คาสิโนอีโว

  48. Pingback: aksara178

  49. Pingback: astro pink kush

  50. Pingback: Fun Cup 2024

  51. Pingback: Browning A5

  52. Pingback: ร้านคอมใกล้ฉัน

  53. Pingback: สล็อตแตกง่ายสล็อตเว็บตรงสล็อตpg

  54. Pingback: บริษัทรับทำเว็บไซต์

  55. Pingback: Browning TSS Turkey Ammunition 20 Gauge 3" 1-1/2 oz Non-Toxic Tungsten Shot For Sale Online

  56. Pingback: คาเฟ่อารีย์

  57. Pingback: Best car accessories, Car accessories online, Affordable car accessories, Top-rated car accessories, Car accessories for sale, Custom car accessories, Car interior accessories, Car exterior accessories, Car gadgets and accessories, Car accessories shop near me, Trendy fashion accessories, Fashion accessories for women/men, Affordable fashion accessories, Stylish fashion accessories, Designer fashion accessories, Fashion accessories online, Fashion accessories shop/store, Unique fashion accessories, Fashion accessories for special occasions, Fashion accessories for outfits, Home decor trends, Garden landscaping ideas, DIY home projects, Sustainable gardening tips, Outdoor living spaces, Indoor plant care, Home organization hacks, Smart home technology, Patio furniture sets, Kitchen remodel ideas.

  58. Pingback: ติดตั้ง ais fiber

  59. Pingback: บอลยูโร 2024

  60. Pingback: Skrota bilen Lerum

  61. https://www.ecobij.nl/

    Hi! Do you know if they make any plugins to help with Search Engine Optimization? I’m
    trying to get my website to rank for some targeted keywords
    but I’m not seeing very good gains. If you
    know of any please share. Cheers! I saw similar article here: Eco product

  75. redtube porn

    Oh my goodness! Incredible article dude! Many thanks, However I am experiencing troubles with your RSS.I don’t know why I cannot join it. Is there anybody else getting identical RSS issues?Anyone that knows the answer can you kindly respond? Thanx!!

    https://pkmkadur.pamekasankab.go.id/?aset=DJARUM4D

  77. manual vs handheld massager

    Thanks for sharing, this is a fantastic article post.Really looking forward to read more. Great.

    https://abeget.com

  79. Kasyno Online PL

    Hi are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and create my own. Do you require any html coding expertise to make your own blog? Any help would be greatly appreciated!

    https://www.housepizza.pl/

  80. hack like Facebook

    When someone writes an article he/she retains the idea of a user in his/her mind that how a user can knowit. So that’s why this article is outstdanding.Thanks!

    https://rentry.co/m7k56ok3

  83. Mua like

    Thanks for one’s marvelous posting! I really enjoyed reading it, you mightbe a great author. I will always bookmark your blog and definitely will come back later on. I want to encouragecontinue your great writing, have a nice evening!

    https://rahbekstrand21.livejournal.com/profile

  108. usmle step 2 ck prep course

    Exceptional post but I was wanting to know if you could write a litte more on this subject? I’d be very thankful if you could elaborate a little bit further. Kudos!

    https://usmleinsider.com

  129. Claudia

    Hello! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my website to rank for
    some targeted keywords but I’m not seeing very good results.
    If you know of any please share. Appreciate it!

    You can read similar art here: Code of destiny

  145. https://t.co/AEhOSpg2HM

    Hmm is anyone else having problems with the pictures on this blog loading? I’m trying to find out if its a problem on my end or if it’s the blog. Any suggestions would be greatly appreciated.

    https://t.co/AEhOSpg2HM

  154. SciatiSoothe

    Hi! This is my first visit to your blog! We are a group of volunteers and starting a new project in a community in the same niche. Your blog provided us beneficial information to work on. You have done a marvellous job!

    https://www.youtube.com/watch?v=L9bA_Uybowo

  157. Prime Biome

    Thank you, I have recently been looking for information about this topicfor a long time and yours is the greatest I have came upon so far.But, what in regards to the conclusion? Are you sure in regardsto the source?

    https://www.youtube.com/watch?v=QgmIh4ucg5o

  159. Tonic Greens

    Thank you, I’ve just been looking for information about this subject for ages and yours is the greatest I’ve found out so far. But, what concerning the conclusion? Are you sure in regards to the supply?

    https://www.youtube.com/watch?v=CNXVesae9-c

  183. buyssn.com

    ต้องการดูบอลสด อยากพนันบอลออนไลน์จึงควรที่ UFABET เลยขอรับ สมัครง่าย เล่นง่าย ระบบเยี่ยม ที่สำคัญที่สุดเล่นแล้วได้เงินจริง ทำเงินได้จริง ในเว็บไซต์มีบริการเกมเยอะมาก ทั้งบาคาร่า สล็อต ยิงปลา อย่างกับยกคาสิโนมาไว้ภายในเว็บไซต์เลยจ๊ะขอรับ

    https://socialnetworkadsinfo.com/story20498653/what-exactly-is-a-social-security-number

  202. Voyage au Vietnam

    Excellent post. I was checking constantly this blog and I’m impressed! Extremely useful info particularly the last part ???? I care for such information much. I was looking for this particular info for a very long time. Thank you and good luck.

    https://voyagebaiehalong.com

Leave A Comment?