Le ultime novità di Facebook: Lead Adv e Valore Tempo

Facebook ogni tanto ci sorprende con delle novità, vediamo insieme che è cambiato questa volta..

Profilazione automatica 

Facebook ha dato avvio ad una nuova sperimentazione che rivoluzionerà il modo di fare web marketing: i Lead Ads. Per un’attività commerciale avere un database dei propri clienti è fondamentale per profilare il proprio target di riferimento e creare così una strategia di marketing ad hoc.

Si ok, ma il prezzo di una buona profilazione genera spesso malcontento nell’utente finale che si trova davanti ad un interminabile form da compilare, in condizioni peraltro poco agevoli se condotte con uno smartphone e se la landing page di atterraggio, del sito in questione, non è ottimizzata per la visualizzazione da mobile.

Bene, e allora come fare a non far sfuggire il cliente?

La soluzione è arrivata direttamente da Menlo Park che, avendo a disposizione enormi quantità di informazioni circa la sua popolazione, ha ben pensato di condividerle con il resto del mondo, o comunque con una parte di questo, facendo bypassare le informazioni che ciascun cliente ha comodamente e consapevolmente già inserito nel proprio profilo e annullando così di fatto la funzione della landing page.

Come funzionerà?

Il passaggio delle informazioni da Facebook al database dell’azienda prescelta dal cliente avverrà nel pieno rispetto della privacy in quanto è lo stesso utente ad agire, cliccando inizialmente sulla call to action “subscribe“, posta sotto l’icona dell’azienda, e successivamente su “submit“, dando in concessione così i propri dati: dal solo nome all’email, dall’indirizzo di casa al numero di telefono, dalla città di appartenenza fino alla posizione lavorativa.

Le mie informazioni viaggeranno nell’etere in modo incontrollato?

Per adesso Facebook ha concesso la funzione Lead Ads ad alcune aziende per prova iniziale, e i tempi di diffusione del mezzo dipenderanno dai feedback che verranno raccolti. Per tutelare la privacy dell’utente verrà richiesto agli inserzionisti di non utilizzare le informazioni ottenute in attività che non siano inerenti al proprio core busines: sarà quindi vietato commercializzare e divulgare i risultati ottenuti.

Il Valore Tempo: modifiche all’algoritmo.

Vi siete mai chiesti perché nonostante il brulicare degli “amici” che abbiamo su Facebook, ci compaiono sempre gli stati e le foto delle stesse persone? Qualcuno di voi avrà pensato di trovarsi nel Truman Show, riprovando un po’ la situazione analoga a quando uscendo di casa la mattina si incontrano le stesse persone che nemmeno se vi foste date appuntamento, altri invece, un po’ più sul pezzo sanno che dietro queste attività c’è una mano fantasma di nome A L G O R I T M O.

L’algoritmo effettua un’analisi dei nostri comportamenti e sulla base di questi fa una selezione su cosa mostrarci. Se una notizia ottiene un boom di engagement (like, commenti e condivisioni), ritorna sempre in cima tra le news della nostra bacheca. Ogni interazione ha un valore diverso e fino a poco tempo a rappresentare un elemento discriminante nelle visualizzazioni erano le condivisioni, in cima alla Top Three, seguivano i commenti e poi i famosi like. Ultimamente l’algoritmo si è di nuovo aggiornato aggiungendo un nuovo parametro di valutazione delle interazioni, dato dal tempo trascorso a leggere una storia: se scorrendo il vostro News Feed vi imbattete su un post o su un’immagine per un tempo prolungato, pur non interagendo con i più tradizionali metodi di engagement, allora questo è sufficiente a Facebook per ipotizzare che foste veramente interessati a quel contenuto, quindi vi mostrerà in futuro altri post simili.

Quali saranno le prossime novità che ci regalerà Menlo Park?

Comments 139

Author Details

  1. Pingback: www.blackhatlinks.com

  2. Pingback: y2mate

  3. Pingback: mp3juices

  4. Pingback: buy cz guns

  5. Pingback: สล็อตเว็บตรงไม่มีขั้นต่ำ

  6. Pingback: motorsport

  7. Pingback: dragongaming

  8. Pingback: therapist san diego

  9. Pingback: earn passive income

  10. Pingback: wegovy

  11. Pingback: clenbuterol achat

  12. Pingback: oxynorm 5 mg verkningstid

  13. anello al pene

    Thank you a bunch for sharing this with all of us you really recognise what you’re speaking approximately! Bookmarked. Please additionally consult with my website =). We could have a hyperlink trade agreement between us!

    https://sensualshop.it/

  14. controllo punti patente b

    Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care

    https://patenteonlineit.com

  15. comprare patente a b

    Wow, superb blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your website is wonderful, let alone the content!

    https://patenteonlineit.com

  16. deposit slot via dana

    My brother recommended I might like this web site. He was totally right. This post truly made my day. You can not believe simply how much time I had spent for this information! Thank you!

    https://win1000x.info/

  17. Maestri spade giapponesi

    I cling on to listening to the news broadcast lecture about getting free online grant applications so I have been looking around for the top site to get one. Could you advise me please, where could i find some?

    https://katana-vera.com/

  18. asciugamani bagno

    A powerful share, I simply given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! However yeah Thnkx for spending the time to debate this, I really feel strongly about it and love reading extra on this topic. If potential, as you change into experience, would you mind updating your blog with more details? It’s extremely useful for me. Big thumb up for this weblog post!

    https://www.shopcentroscampoli.com/33-asciugamani-set-spugna

  19. gens italia cognomi

    You have remarked very interesting details! ps decent internet site. “‘We’re always lucky,’ I said and like a fool I did not knock on wood.” by Ernest Hemingway.

    https://cognome.eu/cognome-gens

  20. You actually make it appear so easy together with your presentation but I find this topic to be really something that I feel I’d never understand. It seems too complicated and extremely vast for me. I am having a look ahead for your subsequent post, I will attempt to get the dangle of it!

    https://empiregame.eu/it/

  21. mindset

    I was suggested this web site by my cousin. I am not sure whether this post is written by him as no one else know such detailed about my problem. You are incredible! Thanks!

    https://www.charliefantechi.it/

  22. sviluppo siti web cagliari

    Yesterday, while I was at work, my sister stole my iPad and tested to see if it can survive a forty foot drop, just so she can be a youtube sensation. My iPad is now broken and she has 83 views. I know this is completely off topic but I had to share it with someone!

    https://escoline.it/

  23. Pingback: buy magic mushrooms spores

  24. Palmira Ehmke

    It’s perfect time to make some plans for the long run and it’s time to be happy. I’ve read this submit and if I may I desire to counsel you some interesting things or advice. Perhaps you could write next articles regarding this article. I want to read more things about it!

  25. Pingback: qiuqiu99

  26. Ricette senza glutine

    Very good website you have here but I was curious about if you knew of any message boards that cover the same topics discussed here? I’d really like to be a part of online community where I can get responses from other experienced individuals that share the same interest. If you have any suggestions, please let me know. Appreciate it!

    https://www.celiachiacongusto.it/

  27. goodgame empire

    Wow, marvelous blog format! How long have you been running a blog for? you made blogging glance easy. The overall glance of your website is magnificent, as neatly as the content!

    https://www.goodgameempire.it

  28. Pingback: แฮนดิแคป

  29. jobs toronto broxer

    Hiya, I am really glad I’ve found this information. Today bloggers publish only about gossips and net and this is actually annoying. A good web site with interesting content, this is what I need. Thank you for keeping this web site, I’ll be visiting it. Do you do newsletters? Can’t find it.

    https://broxer.com/jobs/

  30. Pingback: sudoku

  31. Pingback: rich89bet

  32. migliori siti crypto

    Nice post. I be taught one thing more difficult on totally different blogs everyday. It should all the time be stimulating to read content from other writers and observe a little something from their store. I’d favor to make use of some with the content on my weblog whether you don’t mind. Natually I’ll offer you a link in your internet blog. Thanks for sharing.

    https://buycrypto.link/it/i-migliori-scambi-di-criptovalute/

  33. off site seo

    Attractive section of content. I just stumbled upon your web site and in accession capital to assert that I acquire in fact enjoyed account your blog posts. Anyway I will be subscribing to your augment and even I achievement you access consistently fast.

    https://joseone.com/

  34. Contract Code Generator

    It is really a nice and useful piece of info. I’m happy that you shared this useful information with us. Please keep us informed like this. Thank you for sharing.

    https://officeblock.io

  35. tende arricciate a vetro

    Howdy would you mind letting me know which webhost you’re working with? I’ve loaded your blog in 3 completely different browsers and I must say this blog loads a lot quicker then most. Can you suggest a good hosting provider at a fair price? Thanks a lot, I appreciate it!

    https://www.shopcentroscampoli.com

  36. tappeti cucina design moderno

    Hello! Someone in my Myspace group shared this website with us so I came to check it out. I’m definitely loving the information. I’m book-marking and will be tweeting this to my followers! Fantastic blog and wonderful style and design.

    https://www.shopcentroscampoli.com

  37. seibersdorfer

    Hello there, I discovered your site by way of Google while searching for a related subject, your website came up, it looks good. I have bookmarked it in my google bookmarks.

    https://www.shopcentroscampoli.com

  38. lenzuola matrimoniali cotone fresco

    Howdy I am so thrilled I found your web site, I really found you by mistake, while I was searching on Yahoo for something else, Anyhow I am here now and would just like to say kudos for a fantastic post and a all round entertaining blog (I also love the theme/design), I don’t have time to read through it all at the moment but I have bookmarked it and also added your RSS feeds, so when I have time I will be back to read more, Please do keep up the great job.

    https://www.shopcentroscampoli.com

  39. accelerate bitcoin confirmation

    Thank you for the sensible critique. Me & my neighbor were just preparing to do a little research about this. We got a grab a book from our local library but I think I learned more from this post. I’m very glad to see such fantastic information being shared freely out there.

    https://btcaccelerators.com

  40. 25 best dark web sites for 2024 and how to access them

    You actually make it appear so easy together with your presentation but I in finding this matter to be actually something that I think I might by no means understand. It sort of feels too complicated and extremely vast for me. I am looking ahead for your subsequent publish, I will try to get the grasp of it!

    https://darkweblink.com/

  41. Sito su Gravidanza e Allattamento

    Hi, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot of spam responses? If so how do you stop it, any plugin or anything you can suggest? I get so much lately it’s driving me insane so any support is very much appreciated.

    https://www.mammeattente.it

  42. centro medico Vimercate

    This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!

    https://mylabitalia.it/

  43. situs slot 10k

    I¦ve been exploring for a little for any high-quality articles or weblog posts on this sort of space . Exploring in Yahoo I ultimately stumbled upon this site. Reading this information So i¦m happy to exhibit that I have a very just right uncanny feeling I found out just what I needed. I most for sure will make sure to don¦t omit this website and give it a glance on a continuing basis.

    https://sungapan.desa.id/wp-content/plugins/WordPressCore/slot-depo-10k/

  44. lettiera gatto autopulente

    Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

    https://www.amazon.it/dp/B0C7BV85Y5

  45. ottimizzazione seo

    Hello, i believe that i noticed you visited my site so i got here to “go back the desire”.I’m trying to find things to enhance my web site!I guess its adequate to use some of your ideas!!

    https://softproneo.it/ottimizzazione-seo/

  46. declaracion de conformidad embarcacion

    We’re a gaggle of volunteers and opening a brand new scheme in our community. Your site offered us with useful info to paintings on. You have done an impressive job and our entire neighborhood might be grateful to you.

    https://gorian.es/importar-exportar-barcos/

  47. What i don’t realize is if truth be told how you’re not really much more well-favored than you might be now. You’re so intelligent. You realize thus considerably in terms of this matter, produced me personally imagine it from so many varied angles. Its like men and women aren’t fascinated except it is something to accomplish with Woman gaga! Your own stuffs great. All the time take care of it up!

    https://180ore.com/

  48. the best progress

    I’m truly enjoying the design and layout of your site. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a designer to create your theme? Superb work!

    https://hair-transplant-clinics.co.uk/

  49. kacangbet

    I’ve been exploring for a little bit for any high-quality articles or blog posts in this sort of area . Exploring in Yahoo I ultimately stumbled upon this web site. Reading this information So i am glad to exhibit that I’ve a very just right uncanny feeling I discovered just what I needed. I such a lot undoubtedly will make sure to don’t omit this web site and provides it a look regularly.

    https://www.viagra-korea.com/

  50. anakslot88

    Very interesting details you have mentioned, regards for posting. “Strength does not come from physical capacity. It comes from an indomitable will.” by Mohandas Karamchand Gandhi.

    https://mabullepaketleme.net/

  51. My Car Import

    hello there and thanks for your info – I have certainly picked up something new from proper here. I did however expertise a few technical points the usage of this site, as I experienced to reload the web site lots of occasions previous to I may get it to load correctly. I were considering in case your web hosting is OK? No longer that I am complaining, however slow loading cases occasions will very frequently affect your placement in google and can injury your quality ranking if advertising and ***********|advertising|advertising|advertising and *********** with Adwords. Well I’m adding this RSS to my e-mail and can look out for a lot more of your respective intriguing content. Make sure you replace this again soon..

    https://mycarimport.co.uk/

  52. sulebet

    Sweet blog! I found it while surfing around on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Thanks

    https://www.ascmi.net/

  53. seo marketing

    I’ve been exploring for a little bit for any high quality articles or blog posts in this sort of house . Exploring in Yahoo I at last stumbled upon this site. Reading this info So i’m glad to express that I’ve an incredibly good uncanny feeling I discovered just what I needed. I most no doubt will make sure to do not disregard this website and provides it a glance on a relentless basis.

    https://ecommerceb2c.wordpress.com/

  54. career stories and gossip

    Hi there! This post couldn’t be written any better! Reading through this post reminds me of my previous room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thank you for sharing!

    https://180ore.com/category/celebrita-star/

  55. foie gras al tartufo nero

    Good – I should definitely pronounce, impressed with your site. I had no trouble navigating through all tabs and related info ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Reasonably unusual. Is likely to appreciate it for those who add forums or anything, web site theme . a tones way for your client to communicate. Excellent task..

    https://relaisgourmet.com/Categorie-di-prodotti/ebook-foie-gras-pais-vasco/?lang=it

  56. Regalo Originale Libro

    I’m still learning from you, but I’m improving myself. I absolutely love reading everything that is written on your blog.Keep the information coming. I liked it!

    https://cartook.me

  57. Siti come guardaserie

    Hi there, You’ve done a great job. I will certainly digg it and for my part recommend to my friends. I am confident they will be benefited from this website.

    https://guardaserie.direct/

  58. sulebet

    Greetings! I’ve been following your website for a while now and finally got the bravery to go ahead and give you a shout out from New Caney Texas! Just wanted to tell you keep up the fantastic work!

    https://www.sulekuat.com/

  59. web designer

    Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

    https://comunicareoggi.net/realizzazione-siti-web

  60. Inviare whatsapp senza salvare il numero al contatto

    Wonderful blog! I found it while browsing on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Cheers

    https://wappsy.app/it

  61. zemits.it

    I?¦m not sure the place you are getting your information, but great topic. I needs to spend some time learning more or figuring out more. Thanks for fantastic info I was on the lookout for this information for my mission.

    https://zemits.it/category/body

  62. italian seo service

    I would like to thank you for the efforts you have put in writing this website. I am hoping the same high-grade web site post from you in the upcoming also. In fact your creative writing abilities has encouraged me to get my own web site now. Actually the blogging is spreading its wings fast. Your write up is a great example of it.

    https://www.webscube.com/

  63. agenzia web udine

    This is the suitable blog for anyone who needs to seek out out about this topic. You understand so much its nearly hard to argue with you (not that I really would want…HaHa). You undoubtedly put a brand new spin on a topic thats been written about for years. Great stuff, simply great!

    https://comunicareoggi.net/preventivo-sito-web

  64. alterall

    What i don’t understood is if truth be told how you are now not actually a lot more neatly-favored than you may be now. You are very intelligent. You know thus significantly when it comes to this subject, made me in my view believe it from so many varied angles. Its like men and women aren’t interested except it is one thing to accomplish with Lady gaga! Your individual stuffs great. At all times deal with it up!

    https://youtu.be/Dse2Jg1mX-Y?si=2C_lKS8S9Jt4lGmY

  65. Software Gestione Energia

    Hi there, i read your blog occasionally and i own a similar one and i was just curious if you get a lot of spam remarks? If so how do you protect against it, any plugin or anything you can recommend? I get so much lately it’s driving me insane so any assistance is very much appreciated.

    https://www.e-360.it/software-di-monitoraggio-energetico/

  66. sulebet

    What i do not realize is in reality how you are now not actually a lot more smartly-favored than you might be right now. You are very intelligent. You recognize therefore considerably in terms of this matter, made me individually imagine it from a lot of numerous angles. Its like men and women don’t seem to be fascinated unless it’s one thing to do with Lady gaga! Your own stuffs outstanding. All the time care for it up!

    https://www.raybans-outlet.cc/

  67. Digital Supremo

    Thank you for sharing superb informations. Your site is so cool. I’m impressed by the details that you¦ve on this site. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for extra articles. You, my pal, ROCK! I found simply the info I already searched all over the place and just couldn’t come across. What an ideal web site.

    https://digitalsupremo.wordpress.com/

  68. conto bancario aziendale

    Wamo offre servizi bancari per le aziende nell’EEA e nel Regno Unito. Grazie alla sua app mobile, facilita il commercio con trasferimenti di denaro facili e veloci. Con la sua carta di debito aziendale e la carta di debito virtuale aziendale, permette di fare acquisti in sicurezza ovunque. Inoltre, con le sue campagne di cashback, potete recuperare ciò che spendete.

    https://www.wamo.io/it/

  69. tlover tonet

    Wonderful blog! I found it while surfing around on Yahoo News. Do you have any suggestions on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Appreciate it

    http://www.tlovertonet.com/

  70. Goodgame Big Farm

    After study a few of the blog posts on your website now, and I truly like your way of blogging. I bookmarked it to my bookmark website list and will be checking back soon. Pls check out my web site as well and let me know what you think.

    https://www.goodgamebigfarm.eu/it/

  71. La Storia di Socialibro.it

    After study a few of the blog posts on your website now, and I truly like your way of blogging. I bookmarked it to my bookmark website list and will be checking back soon. Pls check out my web site as well and let me know what you think.

    https://socialibro.it/chi-siamo/

  72. Consulente SEO

    Greetings from Ohio! I’m bored to death at work so I decided to browse your blog on my iphone during lunch break. I love the knowledge you provide here and can’t wait to take a look when I get home. I’m amazed at how quick your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyways, awesome blog!

    https://moonmkt.com/

  73. cena zlata

    Good website! I really love how it is simple on my eyes and the data are well written. I’m wondering how I might be notified whenever a new post has been made. I’ve subscribed to your RSS which must do the trick! Have a nice day!

    https://zlatnistandard.rs/

  74. Gastronomia italiana

    Everyone loves what you guys are up too. This sort of clever work and coverage! Keep up the good works guys I’ve incorporated you guys to blogroll.

    https://laviadeisapori.com/

  75. First Investigazioni agenzia di investigazioni private

    I have been examinating out some of your articles and i can state pretty nice stuff. I will make sure to bookmark your website.

    https://firstinvestigazioni.it/

  76. Manzoni16 spazio eventi

    I got what you mean , regards for putting up.Woh I am pleased to find this website through google. “The test and use of a man’s education is that he finds pleasure in the exercise of his mind.” by Carl Barzun.

    https://manzoni16.it/

  77. Sviluppo software freelance

    Hey would you mind sharing which blog platform you’re working with? I’m looking to start my own blog in the near future but I’m having a hard time making a decision between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your layout seems different then most blogs and I’m looking for something unique. P.S My apologies for getting off-topic but I had to ask!

    https://www.marianomatera.dev

  78. hla b27

    I do agree with all the ideas you have presented in your post. They’re very convincing and will certainly work. Still, the posts are too short for novices. Could you please extend them a bit from next time? Thanks for the post.

    https://www.labtestsonline.it/

  79. gestione magazzino

    Do you have a spam problem on this website; I also am a blogger, and I was curious about your situation; we have developed some nice procedures and we are looking to trade methods with other folks, why not shoot me an email if interested.

    https://softshop.it/

  80. fattore reumatoide

    Nice blog here! Additionally your website so much up fast! What web host are you using? Can I get your affiliate link in your host? I desire my site loaded up as quickly as yours lol

    https://www.labtestsonline.it/

  81. pellet-legnami.it/collections/pellet

    I’ve been exploring for a bit for any high-quality articles or blog posts on this sort of area . Exploring in Yahoo I at last stumbled upon this website. Reading this information So i am happy to convey that I have a very good uncanny feeling I discovered exactly what I needed. I most certainly will make certain to do not forget this site and give it a look on a constant basis.

    https://pellet-legnami.it/collections/pellet

  82. There are definitely loads of details like that to take into consideration. That could be a great point to bring up. I provide the thoughts above as general inspiration but clearly there are questions like the one you carry up where crucial factor will probably be working in trustworthy good faith. I don?t know if greatest practices have emerged around issues like that, however I’m positive that your job is clearly identified as a fair game. Both girls and boys feel the affect of just a moment’s pleasure, for the rest of their lives.

    https://180ore.com/

  83. Very interesting info !Perfect just what I was searching for! “Love endures only when the lovers love many things together and not merely each other.” by Walter Lippmann.

    https://www.pergo.uno/

  84. creazione siti web

    You could certainly see your enthusiasm in the paintings you write. The world hopes for even more passionate writers such as you who are not afraid to mention how they believe. At all times go after your heart.

    https://milanoagency.it/

  85. digital marketing

    Those are yours alright! . We at least need to get these people stealing images to start blogging! They probably just did a image search and grabbed them. They look good though!

    https://milanoagency.it/

  86. check here

    Wonderful items from you, man. I have take note your stuff previous to and you are simply extremely wonderful. I really like what you have obtained right here, really like what you are saying and the way by which you are saying it. You make it entertaining and you continue to care for to keep it wise. I can’t wait to learn much more from you. That is really a great website.

    https://www.kosoom.it/collections/plafoniere-moderne/

Leave A Comment?